Smart Tint SolutionsCapturing intent and creating demand

01 / The brief

The brief

Smart Tint Solutions provides smart film, smart glass and privacy solutions for homes, commercial spaces and construction projects. The work had two jobs: capture people already searching for the product and reach people who did not yet know the technology existed.

A third opportunity was the Smart Film Ready Program, a pre-wire offer for architects, developers, contractors and builders. It needed a message and enquiry path suited to an earlier stage of the project lifecycle.

02 / The challenge

The challenge

Homeowners, office decision makers and construction professionals buy for different reasons and on different timelines. Search alone could not explain an emerging technology to every relevant buyer.

• Separate residential privacy, commercial applications and new-construction planning.
• Show the clear-to-private transformation so visitors understand the product quickly.
• Measure customer actions across Google, Meta, landing pages and the CRM.

03 / The decisions

The decisions

• Segment Google Ads by smart film, smart glass, residential, commercial, retrofit and local intent.
• Review search terms, negative keywords, ad relevance and the landing-page match.
• Use Meta creative to show installations and the clear-to-private transformation, supported by retargeting.
• Build dedicated pages with use-case relevance, proof, quote or contact calls to action and mobile lead forms.
• Launch Smart Film Ready with dedicated messaging, keyword strategy, Google and Meta campaigns, and a project-enquiry path.
• Connect GA4, GTM, Google Ads conversions, Meta Pixel, form actions and CRM integration, with duplicate-event checks.

04 / Results and performance

Results and performance

The Google Ads account recorded approximately 26,100 clicks, 1.02 million impressions, 2,990 conversion actions and $89,100 in spend, with a reported average cost per conversion of $29.77.

The Google Ads figures cover the account’s all-time reporting range through 24 July 2026. They provide account context rather than a like-for-like comparison of the managed period.

The two Meta campaigns recorded 793 leads in total. These campaign results are measured separately from Google Ads conversion actions; a lead is an enquiry rather than a completed sale.

05 / What this project demonstrates

What this project demonstrates

Google captured existing intent. Meta made the product visible to new audiences. Dedicated pages connected each message to a relevant next step, while measurement made the responses reviewable. The construction offer extended this system to buyers who needed to plan before glass was installed.