At a glance
443
Search conversion actions
$19.12
Reported search cost / action
16,100
YouTube video views
Google Search · 25 October 2025–6 August 2026. Other channels use separate campaign reporting periods.
01 / The brief
The brief
Air On Demand operates in a crowded local HVAC market. The campaign system needed to build familiarity and trust before customers required a service, then capture high-intent demand when they were ready to enquire.
The work combined Google Search, brand-awareness campaigns, YouTube and Meta, with GA4, GTM, conversion tracking, call and form measurement, Meta Pixel and CRM integration.
02 / The challenge
The challenge
Seasonal demand and a competitive local market made a single campaign view too narrow. Awareness, search intent, messaging enquiries and instant-form leads needed different creative, objectives and measurement.
- Reach homeowners before they actively search.
- Capture urgent and service-specific HVAC intent.
- Keep campaign outcomes separate when reading performance.
03 / The decisions
The decisions
- Use Google Search for AC repair, installation, maintenance, emergency HVAC, heat pumps, indoor air quality and related service intent.
- Use YouTube and Google awareness campaigns to introduce the brand and educate homeowners.
- Run Meta awareness, traffic, messaging, instant-form lead and retargeting campaigns alongside search.
- Connect the campaigns to appropriate landing journeys and review calls, forms and CRM signals.
04 / Results and performance
Results and performance
The search overview spans 25 October 2025–6 August 2026 and reports 343,000+ impressions, 4,510+ clicks, 443 conversion actions and $8,470 spend, with $19.12 reported cost per conversion.
| Campaign / channel | Reported outcomes | Spend / cost | Window |
|---|---|---|---|
| Google Search | 443 conversion actions | $8,470 / $19.12 per action | 25 Oct 2025–6 Aug 2026 |
| Google awareness | 151K+ impressions; 91 website conversions | $971 / $10.67 per conversion | Separate source snapshot |
| YouTube | 115K+ impressions; 16,100 views; 13.93% view rate | $366 | Separate source snapshot |
| Meta awareness / traffic | 4,500+ page views; 197+ conversations; 412K+ impressions | $4,732.92 | Separate source snapshot |
| Meta lead generation | 39 source-labelled qualified leads; 65,721 impressions | $135.05 average cost / lead | Oct 2025–Jan 2026 |
The October 2025–January 2026 lead-generation campaign recorded 39 qualified leads. Each campaign is assessed against its own objective: search actions, video views, conversations and leads are kept separate.
05 / What this project demonstrates
What this project demonstrates
Awareness built familiarity, search captured active demand and Meta supplied additional routes to engagement and enquiry. The project’s strength is the way these channels were given distinct roles, with measurement around what each campaign was intended to do.
The takeaway
Give awareness and lead generation distinct jobs, then read their results using their own definitions.
