At a glance
7 questions
Decision-led page sequence
Desktop + mobile
Purpose-built layouts
Consultation
Primary conversion action
Desktop and mobile landing-page design for consultation enquiries.
01 / The brief
The brief
Visitors arriving from paid traffic could be dealing with discomfort, uncertainty or anxiety about wisdom-tooth treatment. The landing page needed to establish relevance, introduce the practitioner, explain the process and make consultation easy to request.
The design brief covered desktop and mobile, with a consultation enquiry or booking as the primary action.
02 / The challenge
The challenge
A generic dental-services page can leave the visitor searching for answers about the practitioner, treatment process, cost and location. The page had to provide that information in a clear sequence without overwhelming the first view.
- Recognise the visitor’s concern in the hero.
- Provide a consultation form immediately for visitors ready to enquire.
- Build reassurance through practitioner information, process, cost and location.
03 / The decisions
The decisions
- Structure the page around seven questions: treatment need, practitioner, next step, cost, options, location and booking.
- Place a consultation form above the fold and repeat contextual CTAs through the page.
- Introduce the clinician and provide space for questions, alongside symptom-based education.
- Explain assessment and treatment planning with understandable steps.
- Include a dedicated cost section, options and five clinic locations.
- Restructure the mobile layout so forms, practitioner details and CTAs remain easy to scan.
04 / What was delivered
What was delivered
The completed page connects patient questions, practitioner trust, treatment process, cost, location and consultation in a clear sequence on desktop and mobile.
A visible consultation action gives visitors a consistent next step as they move through the page.
05 / What this project demonstrates
What this project demonstrates
A landing page should carry the message from the ad into a useful decision journey. Here, the structure balances relevance, reassurance and a clear consultation action rather than relying on a long service description.
The takeaway
Answer the questions that prevent a decision, in the order the visitor is likely to ask them.
