About Umar
I’ve spent 12+ years
learning how growth
actually works.
I’m Umar Shahzad, Founder & CEO of Growth Storm. My work spans websites, SEO, paid acquisition, analytics, conversion, marketing strategy, business development, management and internal systems.
Built through experience
Built in the
real world.
12+
Years across strategy, marketing & business systems
A view shaped across execution, acquisition, measurement and the business behind them.
Execution
Websites, landing pages, SEO and digital implementation.
Acquisition
Paid media, search, campaigns, offers and customer journeys.
Measurement
Analytics, tracking, attribution and conversion.
Business operations
Business development, management, client delivery, reporting and internal workflows.
Growth Systems
Strategy → Growth Engine → Operating System. The wider view connects the work.
AI in practice
Research, analysis, workflows, automation and operations, grounded in business experience.
01
Strategy & Growth
Growth & marketing strategy · Business development · Positioning & offers · Go-to-market · Customer journey
02
Marketing & Acquisition
Websites · SEO · Google Ads · Meta Ads · Content · Conversion
03
Measurement & Systems
Analytics · GTM & tracking · CRM · Reporting · Automation · Workflows
04
Business & Operations
Team management · Client delivery · Processes · Internal & management systems · AI-enabled operations
Experience shapes the questions I ask.
What experience taught me
Understand the pieces.
Improve them together.
More traffic doesn’t fix a weak offer.
Start with the customer, positioning and offer before increasing the investment.
A redesign doesn’t fix poor acquisition.
The page and the channel need to support the same customer intent.
More events don’t fix poor measurement.
Agree what the signals mean and check them against what happens in the business.
Automation doesn’t fix a broken process.
Clarify ownership and the handoff before making the work repeatable.
AI doesn’t replace judgment.
Business context, evidence and accountability still shape the decision.
The tools are changing.
The fundamentals aren’t.
I’m applying AI to the work and systems I already understand. It can support research, analysis and internal workflows; context and human judgment remain part of the process.
Founder & CEO / Growth Storm
From doing the work
to leading it.
My role spans setting direction, reviewing performance, coordinating specialists and improving delivery systems.
As Founder & CEO of Growth Storm, I can stay involved at the strategy and system level while bringing specialist execution into the work when needed.
Strategy & senior direction
Diagnosis, priorities, Growth Systems and advisory.
→
Specialist implementation
Web, paid media, SEO, creative, tracking and ongoing execution.
The next conversation
Bring me the
growth problem.
Start with what isn’t working. We can define the right scope together.